You can get on the front foot and make sure your customers are counting down the days until they can back into your fitness facility.
Let us show you how.
Virtual, virtual, virtual
It’s important to adapt quickly – continue to be your customers’ number one fitness provider. Video call technology can help you offer 1:1 coaching through to large-group fitness classes.
Ramp it up – don’t tone it down (another fitness pun?!). We look at this a little more below.
Take stock of your equipment
Now is the time to re-work your floorspace and add new equipment without disrupting business hours.
Review your group classes
Are they contemporary? Varied? Inclusive? Think about how you can mix it up and get your customers excited to try out new classes when you re-open.
Known for a while your storage is a little sparse? Now is the perfect time to install more storage space. Give those cables and plates a home of their own. The little things will be noticed and appreciated.
When was the last time you looked at the data on what your customers are buying? Use the extra time to run some analytics and make sure you’re stocking the supplements your customers want the most. Bulking, cutting, prepping, weight loss? Get stocked up.
Add new content to your website
Keep it fresh and on-point with plenty of sharable content.
A range of options may be available to you as part of the Federal Government’s Stimulus Package for Business Individuals.
Maintain your customers’ passion for fitness and strength. Lead the pack with the following supportive measures:
At home substitutions
Show them how to use soup tins, laundry detergent and other household items to mirror their at-gym sets.
As humans – we love challenge and a little bit of competition. Use your social channels to set goals. Encourage your customers to post their challenge progress and @tag your facility. Some challenge ideas:
Regular communication is essential at all times – it’s even more critical now that your customers can’t physically enter your fitness facility. Now is the time to promote, not to hold back. So what can you be doing?
There are lots of things that you and your customers can be doing right now. Make the most of this time to invest in your facility and enhance the connection your customers have with your facility. Make a plan, find your what Federal Government funding you’re entitled to, take stock and connect.
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